A case writing: Assignment of MBA :

A case study of SABITA TAILORING

“Sabita Tailoring” the name of tailoring to everyone

She was in front of me staring hazy picture of her family – remembering the days with deprivation that eventually unearth the ground breaking effort hidden inside her to make a “Sabita Tailoring” the name of tailoring for everyone. Sabita Paudel knocks down the door of success rather than knocking it by using her strong ability of planning, operating and risk assumption.

The Struggle

The values and norms of our society and dedicated works on our surname were against her initiation that she made in Nepalgunj. Beside this she is the second wife of her husband. So she decided to emigrate from there. Beni, the city of Myagdi district is the place where she entered ten years ago with small two daughter, him and ever following sorrows that she wanted to place far away-long ago. Sabita Paudel, the founder of the tailoring business and after whom the business is named, says she had to strongly revolt against society even after she entered to Beni bazaar.

Those days at Beni also came with stiff challenges. She said they needed more money for their child’s education, business initiation and for secure future. She sought opportunity of tailoring business there. And for the seed capital, she took a loan from bank keeping her jewellery and collect from her neighbour. With this seed capital they started tailoring business in Hulaak Chwok. Where, they as well operate a hotel business along with.

Turning Point

Time goes on but her dreams are still locked on due to strong realm of competitor. The failure of business, high cost of borrowed amount and increasing expenses of her family creates stiff financial challenges. Though her business is in losses there was no way for her except continuing it. It was a time to repay borrowed amount from creditors. She sold all her jewellery and repaid those amounts. She was really in a tough time to make a decision that is either to return Nepalgunj or still continue her business at Beni bazaar. If she still continued her business, there she has to bear not only financial risk but also family risk. Finally her bravery, confidence, enthusiasm, optimism force her to continue her business. The extreme time in her life came with ideas in her mind. Thereby she continued by changing the face of business. She opened it to new place, use her bitter experiences of failure, come with updated design and slash the opportunity. After that, till today her business is successful and she is one of the successful entrepreneurs.

The Values, Philosophy and Business Status

She said that, her chief feature is to inflict pain – step into those designing that no one has dared to set foot on, and solve it. With her chief feature and through the good management of time, money and employee; she manages to gradually take the business to higher platform. Now the business, at the outset started with her single effort and one sewing machine that is used by her has more than twelve head employees and two assistants. Sabita tailoring is the no one tailors in Myagdi district. Sabita tailoring is mainly famous for ladies clothes, available both in readymade and through custom tailoring. Beside this it also offer some custom designed gens clothes. With the talent skill of her own and her follower, she made everyone to remember “Sabita tailoring” when they think of tailoring services. “We cater dashing to custom cultural clothes” she said. This company is not only limited in tailoring services. Now days they started training classes to those who want to learn tailoring. There are more than five women who are learning tailoring skill from Paudel.

This business is always lead by her with a vision to provide the customers wears as per the present fashion designed. “We always understand what our customer expects from us” Paudel says. They meet those customers expectation through different strategy. Frequently she creates different new design and throws it to market. This step helps them to find what is new in the market and what their drawbacks are. Those, which are preferred by customers are modified and specialize with some effective feature. Her creativity and better understanding of market are the key feature for the success of her business. The company’s clientele are mainly ‘high-class’ and ‘middle-class’ people.   By characteristics, those people who want to keep themselves updated with new fashion. So they have many old clients as well as increasing number of new faithful customers. “Quality is always followed by cost. So some people cannot afford our services and products though we try to cover everyone” Paudel says.

There are very few competitor of Sabita tailoring. They frequently come with low pricing strategy. However Paudel maintain stand in the market through continuous adherence to good quality and time commitment to the customers. Quality is always in the uppermost of her mind from the time the order is taken from customers to the time it is handed over to them. But her single effort is not sufficient to meet the desired quality so she always motivates her employees and collect their expectation and feedback about new initiation. She maintains high customer involvement on her services and respect customers’ feedbacks. Budget for the advertisement is lower than it should be Sabita tailoring’s products are primarily marketed through words of mouth. She said “we believe in customer followed by quality not by fad created by advertisement that quickly dies and fades away.” She always believes in a customer with awaken mind not in their naked eyes.

Future Plan

Though her weaknesses and difficulties growing with her old age are in neck and neck with her effort, she is still avid and devoted in her business. Success of the beginning year is sufficient to survive in market. But she is not satisfied with this success. She is planning to go beyond the city with the knowledge she accumulated from mistakes and the experience she have. She said that ‘everything will be mind blowing to our customers after our step outside Beni bazaar.’